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Product Attributes

A career in marketing has been singularly pursued since leaving college. Early years included study for appropriate business and marketing qualifications and the gaining of ground level marketing, and that all-important sales experience. This was followed by an excellent period of career development working for the highly respected 3M Corporation. Senior positions have since been held with Concord Lighting, Owl Video Systems and Nobo Visual Aids.

• A dynamic marketeer with a strong desire to achieve objectives from a combination of analytical thought and creative opportunism
• Over twenty years marketing experience in various products and market sectors including both business to business, plus consumer products and services
• Experienced in the management of all aspects of the Marketing Mix and the preparation and implementation of both long-term strategic annual marketing plans and promotional plans
• Extensive experience of developing strategies for the rapid progression of existing brands, products and markets
• Also creatively planning and organising the launch of new products and entry into new markets
• Experienced in all aspects of the Communication Mix including both above and below the line promotion
• Sales and networking experience at many different levels of customer and types of market
• Close liaison with Sales Management and other members of sales teams
• Experienced in making and assisting with presentations, both verbal and written

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