Your Outsource Marketing Resource

Packages & Prices

For the majority of clients, Calibre works on a retained basis, usually providing marketing direction and management and invoicing a number of days per month. This is because most clients like to work with me, developing their business ongoing.

For Small to Medium Sized Businesses, Calibre offers two standard packages. They are sure to set you on the right track and are as follows:

Promotional Plan Package

For businesses simply needing to identify the most appropriate methods of market communication and promotion, the package includes:

• Face-to-face meeting, usually lasting up to two hours
• Discussion with the proprietor or director responsible for marketing and sales
• A written report detailing:
  • Market positioning
  • Target audience
  • Suggested promotional methods
• Follow-up telephone discussion to consider report content and prioritise activities
• Cost £495 plus travel and VAT

Essentially, this will help you to consider where you are positioned in your market, identifying customer types and market sectors and then illustrate the different methods that can be used to generate enquiries and orders. An excellent way to give your sales and marketing activities drive and direction.

Marketing Plan Package

In addition to promotional activity, as considered above, the full marketing plan will start with a SWOT analysis and Marketing audit and then full consideration of not only the promotional activities, as above, but also your product / service offering, pricing policy and how you actually take your business to market. The package includes:

• Meeting with proprietor and/or director/senior manager responsible for sales and marketing
• Full discussion and review commencing with a SWOT analysis
• Preparation of a complete marketing plan including:
  • Current situation
  • Market positioning
  • Target audience
  • Objectives
  • Strategies
  • Tactics / Actions plans
• Review meeting to discuss report content and prioritise activities

The full marketing plan will be a working document outlining your business objectives and strategies. The report will include suggested activities and action plans that will plot the way ahead. The cost of this plan package is £995 plus travel and VAT.

Marketing should be an integral part of your business plans. Proactive planning will ensure that your sales effort is maximised. Contact Calibre for an initial discussion today.

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