Marketing Audits

Cost Effective Achievement of Your Business Objectives

A marketing audit confirms that you are using the most appropriate and current activities to achieve your sales and marketing objectives. Whether you are a small or medium sized business who wants to check you are getting the most from your marketing budget, or a larger company that needs an independent and objective examination of your marketing strategy and tactics, the audit will present you with fresh ideas and initiatives.

Calibre often commences a relationship with a new client by undertaking a marketing audit. This will examine the quality of your marketing collateral and communication / promotional programme. We can also take the opportunity to review other aspects of the marketing mix including new product development, product positioning, pricing policy, distribution and routes to market etc.

The marketing audit will normally start with us spending time with the senior personnel responsible for marketing and sales activities. An in-depth review of your website, literature and other marketing materials will follow, plus exploring the ways that you are communicating with your customers and prospects. The audit report will include recommendations for improvements.

For further information, please download our summary of the Calibre Audit content here. Alternatively, please contact us for further information or to discuss your situation and requirements.