Enhance Awareness and Build Customer Relationships

Business newsletters, whether printed or electronic, are an effective method of regularly communicating with your key contacts with timely and relevant information to enhance awareness of your business, build customer relationships and keep your products and services as the forefront of their minds.

For existing customers, newsletters cement your relationship by reminding them why they bought from you. You can use the opportunity to advise them about market conditions and industry developments, educate them about new applications, and inform them of new products, services and promotions that may attract more of their business.

With prospective clients, it brings your company recurrently to their attention and keeps them up to date with your new offerings. It also provides a channel to position your company as an authority in your field and demonstrate with case studies your success stories, which can only help tip the balance in your favour when they consider placing their next order.

Our experienced team can assist with compiling each issue’s content and writing outstanding, persuasive copy. This may be on one topic, to launch a new product for example, or a compilation of news items and case histories. We also have partners who are experts at newsletter design, producing an eye-catching newsletter design template that can be used time and again to heighten recognition and attention. Finally, we can help with printing and production and distributing the newsletters to your target database.

We would be delighted to tell you more about Calibre and how newsletters enhance business awareness. Please contact us today.