Database Management and Building

Developing Your Database for Direct Marketing

Database management and building is an essential activity for any direct marketing programme. If you have known customers and prospects who may purchase from you now or in the future then it is essential to maintain regular communication.

Most businesses and organisations have details of their customers, both current and potential in some form. Similarly, there are lists that can be researched, rented or purchased for most categories of prospects.

We can assist you with harvesting your customer details and prospect information from your current systems, whether computer or paper based. We can also help with building your database from external research or the acquisition / leasing of lists, using our comprehensive knowledge and contacts within the list broking community.

To discuss your database development, ongoing management and building, please contact us. Your database is an important asset that can be utilised to good effect.