Understanding your Target Audience
Because our crew have worked and advised in many different market sectors, we are adept at applying our expertise and experience to any product or service.
Indeed, it is the ability to gain a quick understanding of target audiences and then applying the relevant marketing principals and methods of marketing communication and promotion that is one of our core skill sets.
Some of the specialist sectors that we work in, and which you will find further information for on this website, include the following market sectors:
- Audiovisual: Calibre has extensive experience of working with the audiovisual trade and industry, marketing the products and services of both manufacturers and providers plus those of distributors and with those in the sales channel. We understand how the trade works and also what marketing works for the various target audiences from domestic through education and the public sector to large commercial AV projects. Read more…
- Business to Business: Whilst we have worked with consumer products for selected clients, the majority of our services are delivered for B2B companies and we have a strong portfolio of clients across many sectors. Read more…
- Care: We have much experience in marketing businesses within the care sector, working with those that provide in-home care as well as care and nursing homes. In addition, we have worked with care agencies, providing staff to homes, recruiting both clients and crew members. Read more…
- Catering and Hospitality: Calibre specialises in marketing all facets of the catering and hospitality trade from individual outlets to larger groups and manufacturers products and services. Read more…
- Construction: Having worked client-side (that is full-time employment!) and as an agency for many businesses in the construction industry, we have a full understanding of the specification and selling process and the role that marketing can play in this respect, having also worked with specialist sectors such as electrical, lighting, drainage, landscaping, etc. Read more…
- Drainage: Calibre has many years of experience marketing products and services in the drainage industry, working with all those involved from product manufacturers through specifiers, distributors, wholesalers etc, to contractors and installers. Read more…
- Electrical: Calibre has extensive experience in providing marketing services to the electrical sector. It is a market that we understand well and enjoy working within at all levels from product selection and specification through to supply and installation. We have provided marketing for everyone from manufacturers through to electrical contractors. Read more…
- Engineering: We have worked with numerous engineering and manufacturing companies where our specialist B2B marketing skills and expertise are very relevant. Read more…
- Financial Services: The marketing of financial services, financial products and other aspects of the extensive financial industry, presents great opportunities, but also some challenges thanks to the amount of regulation and legislation. Having worked in the sector previously, Calibre can work with you to maximise your marketing and promotional activities. Read more…
- Health & Fitness: Calibre has many years of experience in working with health and fitness industries. Let Calibre give your business a full medical and prescribe marketing methods to increase the health and fitness of your business. Read more…
- Heating & Plumbing: Calibre has many years of experience marketing products and services with heating and electrical industries, working with all those involved from product manufacturers through specifiers, distributors, wholesalers etc, to contractors and installers. Read more…
- HVAC: Having provided marketing services for one of the major HVAC companies, Daikin, through our associated Shere Marketing business, for many years, plus having worked with others in the supply chain from M&E consultants through to contractors and installers, Calibre is well placed to advise you on your HVAC marketing requirements. Read more…
- Landscaping: Calibre has extensive experience in the marketing of landscape products and services, having worked with manufacturers, product specifiers and selectors, installers and contractors across the market sector for many years. We have enjoyed long relationships with many companies and organisations in the landscaping industry. Read more…
- Lighting: Having worked with a number of lighting manufacturers and associated electrical contractors and others in the trade, both client-side and as an agency, Calibre has extensive experience of marketing lighting, lamps, luminaires and other products plus associated installation and technical services. Read more…
- Recruitment: Specialists in recruitment marketing for both clients and candidates working with large national and local recruitment agencies. For many of our clients now, we need to not only market them to attract clients but also employees. Having worked with some major recruitment companies, including Blue Arrow and the Impellam Group, we have extensive experience in this sector. Indeed, we have worked for a number of other recruitment agencies and so can bring our expertise and experience to bear, either for businesses in this sector or for those that need to recruit staff to their own team. Read more…
- Sports, Recreation & Leisure: Get your business moving with the help of Calibre. Our experience with various sports, recreational and leisure companies puts us in good standing to help you move forward. Read more…
- Tourism & Travel: Being based on the south coast, which has a comprehensive tourism industry, we have much experience in developing marketing plans, initiatives and activities for those in the hospitality trade and indeed the catering sector in general. Read more…
- Vehicle/Cycle: If it moves, we can market it! Indeed we love vehicle marketing in all its forms, having particular experience with cars and cycles and a background in the wider motor industry. Working with manufacturers and dealers, to market their products and services, we understand how important targeting the correct audience is. This ensures that your marketing is most effective and, importantly, cost-effective! Read more…
- Wellness: The wellness of staff is key to a healthy business and one that will have the capacity to grow thanks to a team that is fit and well and ready to survive and thrive. Calibre has particular experience of marketing both businesses that provide wellness support as well as programmes within the company for the internal teams. Read more…
If you don’t see a category that your product or service falls into above, then we can no doubt still assist. Please contact us to discuss your requirements. We are always interested in understanding and applying our expertise and experience to new markets.
