Business to Business

Marketing Management & Communications Programmes for the B2B Sector

Business to business marketing, or B2B marketing, is Calibre’s speciality. Between us, we have experience of working with a wide selection of private and public businesses across diverse industry sectors, both in-house and through agency management. Consequently, we offer a thorough understanding of the unique marketing requirements of promoting products and services to business customers and what the resonating factors are that influence them to buy in today’s economy: energy efficiency, product performance and cost.

Although on the surface the differences between business and consumer marketing may seem obvious, there are many subtle distinctions. While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. In B2B marketing situations, the marketer must always:

  • Successfully match the product or service strengths with the needs of a definable target market;
  • Position and price the product or service to align with this market;
  • Communicate and sell it to effectively demonstrate its value to this.

For further information about Calibre’s business to business marketing expertise, please contact us today.