Specialist Sectors

Understanding your Target Audience

Because Calibre has worked in many different market sectors, we are adept at applying our expertise and experience to any product or service. Indeed, it is the ability to gain a quick understanding of target audiences and then applying the relevant marketing principals and methods of marketing communication and promotion that is one of our core skill sets.

Some of the specialist sectors that we work in, and which you will find further information on, include the following:

Construction & Engineering: Having worked client side (that is full time employment!) and as an agency for businesses in the construction industry, we have a full understanding of the specification and selling process and the role that marketing can play in this respect. Also, we have worked with numerous engineering and manufacturing companies where our specialist B2B skills and expertise are very relevant. Read more …

Business to Business: Whilst we have worked with consumer products for selected clients, the majority of our services are delivered for B2B companies and we have a strong portfolio of clients across many sectors. Read more …

If you don’t see a category that your product or service falls into above, then we can no doubt still assist. Please contact us to discuss your requirements. We are always interested in understanding new markets.